Shoppers decide in under two seconds. Your first image has to answer what the product is, how big it is, and whether it feels premium — before a single word is read.
Start with a clean hero on a controlled background, then earn attention with one dramatic frame that shows material and craft. Jewellery needs raking light to reveal facets. Fabric needs soft, large sources to show weave. Glass needs edges, not fill.
Colour accuracy matters more than mood for e-commerce. We shoot with a colour checker and deliver profiled files so the gold your customer sees is the gold that arrives.
Finally, shoot motion in the same session. A three-second vertical loop of the product turning costs almost nothing extra on the day and consistently outperforms stills on social.
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